Zeitgeist 2010: How the world searched

South Africa

Despite being the year of the FIFA 2010 World Cup, that big event was outranked in Google fastest rising searches by teen sensation “Justin Bieber” as well as South Africa’s latest rap-rave hotshots, “Die Antwoord”. But the central place of both soccer and politics in South African hearts was reflected in the fastest rising news searches, with “bafana” and “kaizer chiefs” clocking in alongside “malema julius” and “zuma”.