Zeitgeist 2010: How the world searched


In this year’s Zeitgeist list for Singapore, many were searching for popular vacations within the Asia Pacific region (like to Hokkaido, Tibet, Taiwan) while others kept up-to-date with a slew of prominent events (like World Cup 2010, Commonwealth Games) and the latest tech trends to hit the market (ipad, iphone). Thanks to recent pop culture happenings, Singaporeans also put their search skills to good use by looking up definitions of unfamiliar words such as “inception” and “Illuminati”.