Gosh! Comics sees search based traffic increase after using Google My Business
Gosh! Comics
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Goals
From translated European albums to mainstream superhero antics; stylish children's books to contemporary fiction; Gosh! Comics have something for everyone attracted to the world of graphic novels. Having already established a loyal customer base locally, the company wanted to target a new audience who may be travelling in the area and looking for something specific that Gosh! Comics has on offer.
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Approach
By incorporating Google My Business into their marketing plan, Gosh! Comics were able to organically cultivate a strong client base for their online store. Direct engagement with their audience through effective and extensive use of the review system created extra exposure both locally and internationally. This led to an increase in online and in store traffic generating a greater number of leads and actions due to more effective brand awareness.
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Results
With this targeted approach enacted, Gosh! Comics' extra exposure resulted in increased earnings, both locally and internationally. As their online profile was now higher in search results, they received an increased number of audience reviews on their site as well as a larger, more diverse volume of traffic. This was made up of their original base, now alongside families and tourists, particularly from Continental Europe and the Gulf States.
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