Street View, by Google Maps, is a virtual representation of our surroundings on Google Maps, consisting of millions of panoramic images. Street View’s content comes from two sources - Google and contributors. Through our collective efforts, we enable people everywhere to virtually explore the world.
It’s never been easier to create Street View images. Whether you’re looking to shoot and share on the go or you’re into fine-tuned tour editing, we’ve got you covered with a spectrum of Street View ready tools.
Listings with photos and a virtual tour are twice as likely to generate interest.
Study details on next slide
An online survey was conducted with consumers who had searched online for a restaurant or hotel within the previous 30 days (using any device).
A total sample of 1201 respondents was
collected between July 21st and August 2nd, 2015.
Different versions of a local business listing (one for a hotel, the other for a restaurant) were created to include basic info, photos and/or a virtual tour (the same media were used to create each version).
Respondents were asked to view one of the different versions for each business (in a randomized order). Each respondent viewed:
1 hotel listing + 1 restaurant listing; and
1 listing with a virtual tour + 1 listing without a virtual tour.
Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.
After viewing each listing, respondents were instructed to rate their interest in booking a reservation.
Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.