This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience.

Bringing together historical evidence of Gandhi's search for a semiotics of attire in his quest for personal integrity and socio-political change, this book elaborates on the subversion underlying Gandhi's sartorial communication from a ...

Bringing together historical evidence of Gandhi's search for a semiotics of attire in his quest for personal integrity and socio-political change, this book elaborates on the subversion underlying Gandhi's sartorial communication from a ...

The book replies to historical inquiries that include his inability to meet Pius XI, examines papal tributes to Gandhi and similarities between him and Pope Francis.