All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples.

This friendly guide walks you through the entire business analysis process and then explains each of today’s most valuable analysis tools--in plain English.

Summary: "This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information.

They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second ...

In this edition, they also add three new techniques Driving Forces, Product Life Cycle, and Win/Loss plus new example data throughout.

All you need is one book: Business and Competitive Analysis, Second Edition . This generation's definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples.

They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second ...

This friendly guide walks you through the entire business analysis process and then explains each of today's most valuable analysis tools--in plain English.