In all, it is a thoughtful and insightful desktop reference for everyone who works with written words. To writers, this book offers a whole new set of skills and tools for effective expression and communication.

This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex.

Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.

There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands.

The book offers new insights and understanding of design thinking, based on evidence from observation and investigation of design practice. Design Thinking is the distillation of the work of one of Design's most influential thinkers.

Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning ...

This book explains secular dress from the eighth to the twelfth centuries through an examination of painted representations.

Since the first edition was published in 1980, Metric Pattern Cutting for Menswear has become established as the standard work on this subject and has proved invaluable as both a textbook for students and a reference source for the ...

"This book presents for the first time in English an array of essays on design by the seminal Czech-born media critic and philosopher Vilem Flusser.

This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas.