Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies, and delusions that pervade much of the business world today.
Explains how to foster progress, shows how to remove obstacles, including meaningless tasks and toxic relationships that disrupt employees' work lives, and offers advice on enhancing employees' inner work life.
How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
DIVSince its 1911 publication, this influential essay has helped administrators eliminate inefficiency through a system applicable to individual and collective activities. A classic of decision theory and managerial technique. /div
This comprehensive work is tailored for marketing experts and scholars alike, providing valuable insights into the seamless integration of AI technologies in the marketing landscape.