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The results of an online experiment showed that the presence of sponsorship disclosure and explicit disclosure successfully activated consumers' conceptual persuasion knowledge, which leads to diminished message credibility, engagement, product attitude, and purchase intention.
Mar 23, 2024 ˇ The findings reveal that a standardized disclosure enhances ad recognition, and consequently influence consumers' positive attitudes towards the ...
This study seeks insights into the factors influencing purchase intention, including sponsored content presentation, advertising recognition, consumer attitudes ...
Mar 21, 2023 ˇ customer purchase intentions and attitudes are influenced by the presence of various sponsorship disclosure approaches (Boerman, 2020; Carr ...
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The results indicate that video sponsorships have a significantly negative impact on consumer engagement. However, comprehensive disclosure of sponsorship ...
Dec 27, 2023 ˇ 243 respondents showed a positive significant effect of social media marketing and customer relationships on consumers' purchase intention.
sponsorship on marketing product campaigns, consumers' purchase intentions change? If so, negatively or positively? And why? Additionally, the study aims on ...
While sponsorship disclosures alert consumers to the commercial nature of social media content and are required in different jurisdictions around the world, ...
This paper explores the parallel mediating effect of brand awareness and influencer credibility between sponsorship disclosure and purchase intention among the ...
Specifically, this study will analyze how the different ways that influencers disclose their sponsorships effects the perceived motives by the consumer.
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