Local inventory ads
More and more, shoppers are using digital to find what they need in shops near them. In fact, searches for “shopping near me” have grown 3x in the past two years. Reach these consumers with local inventory ads that help nearby shoppers know what you have in stock, driving more sales to your physical shop.
Get startedHere's what you can do with local inventory ads
Promote in-store inventory
Nearly half of all shoppers globally say that they confirm that what they want is in stock before going to the shop. When you use local inventory ads, you're letting these prospective customers know that you have exactly what they want, right when they're looking to buy. Today, we have over 2B offers mapped to physical shop locations globally.
Bring your local shop online
Create a virtual storefront that pairs seamlessly with your physical one by offering details like store hours, product availability and directions.
Measure performance
Keep an eye on your shop's performance online and off. Our robust analytics will help you understand the impact that your digital ads have on in-store sales.
Whether they’re searching on desktop, smartphones, or by voice, surface your products to nearby shoppers on Google.
Google Search
Google Assistant
Google Images
STORE VISITS CONVERSION GOAL
Optimize for online and in‑store conversions
Whether your customers are looking for what you sell online or in the real world, you can reach them in both places. Add the store visits goal in your Smart Shopping campaigns to optimize for both online conversions and in-store purchases.
Learn moreWork with a certified partner to get started
Get help onboarding faster with partners experienced in managing local feeds.
Pointy
Attract more shoppers to your physical store with Pointy from Google. Easily create visual, effective Local Inventory Ads for all your products in two steps. Pointy even comes with $100 ad credit to try ads out.
Learn moreProductsup
Productsup is a feed management company that specialises in feed construction, helping build and maintain your local feed.
Learn moreEpicor
Epicor enables transactions and provides shops' sales data to extrapolate inventory data to help you generate local inventory ads.
Learn more-
Success story
Big 5 Sporting Goods increases Google Search-driven foot traffic to stores by 25%
Key stats
25%increase in Google Search-driven foot traffic to local shops year on year
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Success story
Williams-Sonoma
Key stats
20%higher return on ad spend
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Success story
SportScheck
Key stats
+108%increase in shop visits at a constant rate
+2Xoffline revenue for traffic driven by local inventory ads