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Vodafone inks content pact with AltBalaji
It will help the telecom operator reach out to the increasing number of customers who are fast adopting mobile phones as their preferred screen for entertainment.
Vodafone Play is a video streaming mobile app and ALTBalaji is into subscription video on demand (SVOD)platform. It will help the telecom operator reach out to the increasing number of customers who are fast adopting mobile phones as their preferred screen for entertainment.
"Our audiences, especially millennials, demand diverse, exclusive and original content options to watch as per their convenience. We are happy to partner with ALTBalaji and bring the Original shows to our customer that is only available on digital platform," said Avneesh Khosla, associate director – Consumer Business, Vodafone India.
ALT Digital Media Entertainment Limited is a wholly owned subsidiary of Balaji Telefilms. "Our content caters to the Indian language, urban mass audience and is targeted at the 18-35 years demographic. The early response to our content has been good and now we wish to be available in all environments where audiences exist and consume videos. We believe our integration with Vodafone Play app will help us reach more consumers and let them enjoy the content we are proud to present," said Nachiket Pantvaidya, CEO – ALTBalaji