1090 helpline starts online campaign for women safety

Lucknow: The Women and Child Security Organization (WCSO-1090 helpline), in collaboration with Unicef and Facebook, launched an online public awareness programme for women’s safety, on Friday.

The campaign kickstarted with hashtags like ‘#humforher’ and ‘#farkpadtahai’.

Giving details of the campaign, additional director general (ADG), WCSO, Neera Rawat said as a part of the third phase of Mission Shakti programme, an online awareness campaign regarding safety of women and children had been launched.

“We will make short videos and caricatures to highlight issues faced by women and girls like male gaze, objectification and cyber bullying. Myth-breakers will be based on themes like it is not justified to be abused by a family member because they love you. These themes will run on all social media platforms with hashtags ‘#humforher’ and ‘#farkpadtahai’,” said Rawat.

The campaign, which aims to target two crore people, will run till December 31. The officer said UP 112 had also been integrated in the campaign. If a third party finds a woman/girl being harassed he or she can also inform the emergency number UP 112.

Chief field officer, Unicef, Ruth Lascano Leano, who also attended the launch, said UNICEF would help WCSO in all awareness programmes in all 75 districts of the state. “Unicef will also collaborate with anti-human trafficking cell, and Special Juvenile Police Unit (SJPU) to spread awareness,” Leano added.

Head (Trust and Safety), Facebook India, Satya Yadav, who also participated in the programme, said: “To channelise and make online awareness programme more effective we will carry out training sessions in five districts and also give support to WSCO.”

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WSCO has also partnered with schools and colleges to spread awareness online.