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    S Chand launches learning app for students

    Synopsis

    The company had launched Learnflix earlier this year once the lockdown started.

    LearningGetty Images
    S Chand and Co, India’s largest textbook and education content company, said it was launching a B2C version of its learning app Learnflix to make content directly available to students.

    The company had launched Learnflix earlier this year once the lockdown started.

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    So far, it has been available through schools.

    The company said it expected to cross 200,000 downloads by mid-next year on the back of increased adoption in Tier 3 and Tier 4 towns.

    “Learnflix was scheduled for a B2C launch in 2021, but seeing that schools may not open soon, we have fast forwarded its launch. Not only are we encouraged by the tremendous response to the Learnflix app, but the pandemic has also revealed a massive opportunity to address parents and students in Tier 3 and 4 cities of India where the need for an effective and affordable home learning app is the greatest,” said Himanshu Gupta, managing director, S Chand and Co.

    “We are looking to double Learnflix app downloads over next one year where majority of our users would be coming from these towns, pushing up their contribution to over 50% of our total user base.”

    He expects Tier 3 and 4 towns to form about 75% of the overall market for online learning, from 45% currently. According to a study by KPMG, India's online education market is set to grow to $1.96 billion with over 9.6 million users by 2021.

    Learnflix will offer the app at Rs 2,000 per student for the full year – the same price as was offered to schools.

    Learnflix is currently being used in over 600 towns and cities across 86 countries.

    In India, it is being used in over 250 towns. It is also being used in countries like Oman, United Arab Emirates, United States, Saudi Arabia, United Kingdom and Kuwait, among others.
    The Economic Times

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