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    Lockdown hair and anti-ageism have created a niche haircare segment that celebrates the greys

    Grey haircare is the biggest missed opportunity in haircare to date. And this has happened because we run from silver hair. Silver hair in India means old age, and old age is something people try to shove under the carpet,” says Harish Bijoor, Brand Strategy Specialist.

    Synopsis

    As per industry estimates, the market size for haircare in the 45+ age group is Rs 25,000-30,000 crore. Srikanth says that if one is to follow the 50:50 rule that states that 50% people will have 50% greys by the time they turn 50, the market size for grey haircare is huge.

    “After leaving the bath, let her adorn her hair, and first of all let her wash it with a cleanser such as this. Take ashes of burnt vine, the chaff of barley nodes, and licorice wood… If the woman wishes to have long and black hair, take a green lizard and, having removed its head and tail, cook it in common oil. Anoint the head with this oil.” The Trotula, a medieval compendium of women’s medicine in Latin, had bizarre but specific instructions
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    The Economic Times