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TikTok Partners With WHO And Donates $10 Million To Fight Coronavirus

Having recently announced a partnership with the WHO on a new coronavirus information resource on its platform, TikTok has now pledged to donate $10 million to the WHO to assist with its response efforts.
TikTok Partners With WHO And Donates $10 Million To Fight Coronavirus

Short video-sharing app TikTok is putting some serious money towards helping out efforts during the coronavirus pandemic.

TikTok says that they are donating $10 million to the WHO Solidarity Response Fund. This fund helps the WHO carry out vitally important work, including sending essential supplies to front line health care workers, ensuring communities have access to the latest science-based information, and accelerating efforts to discover life-saving treatments or vaccines.

The president of the company Alex Zhu issued a statement saying, "We’ve been inspired by people in towns and cities everywhere whose fundamental humanity is shining through when we need it most — people serenading across quarantined buildings; neighbors delivering food and medicine to those who cannot leave their homes; global outpourings of empathy and support for grieving families. This humanity transcends borders and backgrounds, and we’re moved by how people are sharing their strength when we need it most."

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He added, "Most importantly, it’s been gratifying to see the global community rally behind the true heroes of this crisis: the health care professionals around the world who are battling on behalf of us all."

@who

We can prevent the worst ##COVID19 numbers with a comprehensive approach: test, trace, treat, isolate. ##coronavirus

♬ original sound - who

Information from WHO on the virus can be accessed via the Discover tab in the app, while it'll also appear among the top results when users search for coronavirus-related topics. TikTok's also adding a link to the page on videos which may relate to coronavirus, in order to remind users to consult credible sources for coronavirus facts.

The WHO is also using its verified TikTok account to share videos which provide critical updates around the coronavirus crisis, enabling it to connect with the app's younger audience base.

Zhu in a separate blog post authored by him urged people to listen and abide by the guidance provided by local governments to restrict the spread of coronavirus. He said that if people are advised to shelter in a place or avoid crowds, they must ensure that it is being followed.

Zhu also asked people to maintain hygiene and help each other so that healthcare workers can concentrate on taking care of those who need help the most.

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