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A juicy idea

By: Shivani Kagti

Two friends have teamed up to develop a line of cold-pressed vegetable juices that can help cleanse and detoxify your system


Rishaad Vazirally (35) Natasha Hinshaw (29) Founders, Fresh Pressery
Four years ago when Natasha Hinshaw was diagnosed with hypothyroid, she knew she didn’t want to rely on pills to solve her problem. It was to that end that she met yoga instructor and dietician Dr Swarna who put her on a combination of healthy juices and yoga that normalised Natasha’s thyroid levels. “I had to drink a glass of lauki (bottle gourd), kachcha haldi (raw turmeric), ginger, cracked black pepper and lemon juice every morning for two years. If I feel sluggish then I go back to it,” says Natasha, who went on to develop more healthy vegetable juice recipes with Dr Swarna.
Her penchant for healthy living turned into a business idea when she convinced good friend Rishaad Vazirally about the benefits of drinking these health juices. Always having struggled with weight issues, he was sold on the idea after trying out Hinshaw’s cleansing concoctions which not only helped lose weight but also provided a surprising amount of energy. That’s when the idea of Fresh Pressery was born.
Launched about a month ago, Fresh Pressery offers a line of six cold-pressed juices (all are made of different combinations of vegetables with small doses of fruits). If one is opting for the cleansing package, all six juices, which come in 450 ml bottles, will be delivered to the client who can consume the juices in place of meals for a one, two or even a five-day period. “Each juice has contains about 1.2 kgs of vegetables which provide you with enough vitamins, minerals, carbs, proteins and sugars to take care of your nutritional requirements,” says Hinshaw. The juices are numbered and have to be drunk every two or two-and-a-half hours — “think of it as six small meals instead of three big ones” says Vazirally. While they claim that the juices can replace food, Hinshaw strongly advises that clients drink at least two litres of water during the cleanse. Given that 90 per cent of the vegetables and fruits used (largely sourced from First Agro) are organic or zero pesticide, the duo says they're safe to consume.
The USP of Fresh Pressery is the cold-pressed technology which isn’t readily available in Bangalore yet. “It’s a very expensive technology which uses low speed and zero heat to press the vegetables and fruits to extract the juices. Because there’s no heat involved, all the enzymes, vitamins and minerals are intact,” explains Vazirally. And it stays intact for 72 hours. However, given that there are no preservatives, it is perishable.
Currently, they are promoting their juices via Facebook and word of mouth. However, Vazirally has tied up with Namma CrossFit gyms and the juices will be available in limited quantities at their outlets from September. At the moment, Fresh Pressery is manufacturing their juices from Vazirally’s Koramangala home office but they are in the process of establishing a commercial unit in the same area. Vazirally is using his background in the pharma retail sector (his family runs the pharma chain Global Calcium) to test the products. Furthermore, they're developing a line of ‘Juiceticals’ which will provide health juices targetting specific ailments like hypothyroid, diabetes, etc.
The juices, available as standalone products, are priced at Rs 225 per bottle. The cleanse (six bottles in a day) comes to Rs 1,400.