Tata DOCOMO & Dell Join Hands—Launch ... - Tata Teleservices

PRESS RELEASE<br />

<strong>Tata</strong> <strong>DOCOMO</strong> & <strong>Dell</strong> <strong>Join</strong> Hands—Launch<br />

Unique Bundled Broadband Program<br />

One-stop solution to purchase data connection and laptop together<br />

Offer valid in 150 cities and 1,000-plus retail locations countrywide<br />

Amongst largest channel outreach programs by any telecom company<br />

Photon Plus advantage: Faster, seamless connectivity all over India<br />

New Delhi, 28 September 2012: <strong>Tata</strong> <strong>DOCOMO</strong>, the unified telecom brand of <strong>Tata</strong> <strong>Teleservices</strong><br />

Limited, and <strong>Dell</strong>, one of the leading providers of services and solutions worldwide, today<br />

announced a partnership to launch a unique bundled broadband offering for customers in India.<br />

Under this alliance, customers buying <strong>Dell</strong> laptops will get a <strong>Tata</strong> Photon Plus post-paid<br />

connection at a special price, ensuring faster and seamless connectivity across India while using<br />

the laptop.<br />

Commenting on the announcement, Mr Deepak Gulati, Executive President, Mobility Business<br />

Division, <strong>Tata</strong> <strong>Teleservices</strong> Limited, said: “At <strong>Tata</strong> <strong>DOCOMO</strong>, we constantly strive to come up<br />

with innovative offerings to enhance the user experience for our customers, and this partnership<br />

with <strong>Dell</strong> reiterates that commitment. Through this partnership, customers will enjoy <strong>Dell</strong>’s highperformance<br />

and cutting-edge products, along with <strong>DOCOMO</strong>’s trusted and seamless connectivity<br />

through the Photon Plus device, ensuring an unmatched browsing experience.”<br />

Commenting on the tie up, Mr Mahesh Bhalla, Executive Director & General Manager,<br />

Consumer, <strong>Dell</strong> India, said, “At <strong>Dell</strong>, we have a strong consumer-centric strategy where we<br />

believe in creating products with our customers’ need in mind, helping them explore a world of<br />

possibilities. We are glad to form this partnership with <strong>Tata</strong> <strong>Teleservices</strong>, which is one of the<br />

largest Internet Service Providers in the country. This alliance helps us in enabling our customers<br />

to pursue their passion through technology, and allow them to have an always connected lifestyle<br />

with ubiquitous Internet connectivity.”

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While the offer entitles customers purchasing <strong>Dell</strong> laptop to a <strong>Tata</strong> Photon Plus connection at a<br />

special price, with the first month of usage coming absolutely free, the partnership will be<br />

subsequently extended to include <strong>Tata</strong> <strong>DOCOMO</strong>’s cutting-edge 3G products as well. Furthermore,<br />

customers will also get other unique benefits such as choosing their own personalized usage limits.<br />

At present, <strong>Dell</strong> will be offering this unique bundling option to customers of laptops in 152 major<br />

towns and cities across India.<br />

<strong>Tata</strong> Photon Plus Mobile broadband service allows customers to be connected anytime, anywhere—<br />

not only for e-mails, but also for watching Live TV, downloading and uploading heavy files, photo<br />

sharing, etc. It also supports entertainment services such as music download, video streaming, as<br />

well as sharing of images, videos and files.<br />

The partnership will leverage cutting-edge tools to simplify the Customer Acquisition Process for<br />

both users and channel partners, also being an industry-first in terms of the Electronic Customer<br />

Acquisition process. Furthermore, a dedicated Customer Care wing will address customer requests<br />

and queries, cutting down on lead times and resulting in a better after-sales experience.<br />

About <strong>Tata</strong> <strong>Teleservices</strong> Limited<br />

<strong>Tata</strong> <strong>Teleservices</strong> Limited is one of India’s leading private telecom service providers, having a pan-India presence<br />

across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under<br />

the unified brand name <strong>Tata</strong> <strong>DOCOMO</strong> and operates its wireless networks on GSM, CDMA and 3G technology<br />

platforms. <strong>Tata</strong> <strong>Teleservices</strong> Limited, along with <strong>Tata</strong> <strong>Teleservices</strong> (Maharashtra) Limited, operates in more than<br />

450,000 towns and villages across the country. After its collaboration with Japan’s NTT <strong>DOCOMO</strong> in November<br />

2008, <strong>Tata</strong> <strong>Teleservices</strong> launched 2G GSM services under the <strong>Tata</strong> <strong>DOCOMO</strong> brand name in all the 18 telecom<br />

Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has<br />

established a strong brand connect for <strong>Tata</strong> <strong>DOCOMO</strong> in India and has been at the forefront of redefining the<br />

telecom experience in India, launching innovative products and services that have impacted Indian consumer<br />

lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many<br />

product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of<br />

telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline<br />

services. For details, visit www.tatateleservices.com and www.tatadocomo.com.<br />

About <strong>Dell</strong><br />

<strong>Dell</strong> (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create<br />

innovative solutions that simplify daily activities and help people stay, entertained, connected and in touch.<br />

Learn more at www.dell.com.