Recently, Maybelline New York has announced four new brand ambassadors–Suhana Khan, Ananya Birla, PV Sindhu and Eksha Subba who embody the diversity and sensibilities of Gen Z and once again Maybelline has proven to be a front-runner in the beauty industry. From a recognised sportsperson, a businesswoman, an actor and an internet personality, Maybelline New York's squad of ambassadors embody the brand's spirit and values, and their unique personalities make them ideal spokespersons for the brand. The first campaign featuring the new brand ambassadors is set to launch in April 2023.
Suhana Khan has carved out a niche for herself even before the release of her much-awaited debut film The Archies, it is the Indian musical adaptation of the Archies comic which is being directed by ace director Zoya Akhtar. From her Vogue cover shoot in 2018 to her recent Maybelline campaign, she is all set to make waves in the industry. Suhana Khan, shared her thoughts on being a part of the Maybelline New York family, “It is very exciting to be associated with an iconic brand like Maybelline New York. This collaboration is closer to my heart as I have lived in New York as a student and the brand captures the style and essence of the city. I look forward to being a part of Maybelline’s journey in India, connecting with young consumers and being the voice of the brand that gives young women everywhere the confidence to express themselves."
Ananya Birla shared, “I am absolutely honoured and delighted to represent Maybelline New York. Maybelline creates makeup made for all and stands strongly for diversity and inclusion. I’m also proud to be the voice for a brand that has a purpose in ‘Brave Together’ which aims to destigmatize the conversation around mental health and encourages young people to seek the help they need.”
Sportsperson and former Vogue India cover star PV Sindhu said, "I have always been proud to be associated with Maybelline New York and their mental health initiative, Brave Together. The brand stands for strength and confidence, values that I strongly identify with. I look forward to inspiring young women to be the best versions of themselves and be Brave Together, always."
“Maybelline New York is the No 1 makeup brand in the world and being associated with this brand is a dream come true. Some of their iconic products have been part of my makeup kit while growing up and it's an honour for me to be representing this brand today!” shared Eksha Subba.
Speaking about the new brand ambassadors, Zeenia Bastani, Brand General Manager – Maybelline New York, L’Oréal India, said, "We are thrilled to welcome Suhana Khan, Ananya Birla, and Eksha Subba in addition to PV Sindhu, to Maybelline New York! Our mission is to give everyone the self-confidence to express themselves and their beauty - their way, and these four talented young women embody the spirit of our brand and what we stand for. They perfectly represent Maybelline New York women who are ambitious, confident in their self-expression, diverse and ready to make change!”
Also read:
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