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  • AT HOME: Charlize Theron stars as Mary Embrey in "Hancock."

    AT HOME: Charlize Theron stars as Mary Embrey in "Hancock."

  • NEED A LIFT?: A disgruntled superhero (Will Smith, left) saves...

    NEED A LIFT?: A disgruntled superhero (Will Smith, left) saves the life of a public relations specialist (Jason Bateman, in car) and is rewarded with a makeover in "Hancock," Smith's latest Fourth of July weekend blockbuster. To see additional images from the film, click on MORE PICTURES.

  • PRESS CONFERENCE: Unlikable superhero Hancok (Will Smith) tries to explain...

    PRESS CONFERENCE: Unlikable superhero Hancok (Will Smith) tries to explain his actions.

  • NOT POPULAR: Hancock (Will Smith, left) is aware that everyone...

    NOT POPULAR: Hancock (Will Smith, left) is aware that everyone - including young Michel (Daeg Faerch, right) - thinks he's a jerk in "Hancock."

  • PLAN OF ACTION: PR exec Ray Embrey (Jason Bateman, right)...

    PLAN OF ACTION: PR exec Ray Embrey (Jason Bateman, right) lays out his strategy for making Hancock (Will Smith).

  • NOT HAPPY:When Ray Embrey (Jason Bateman, right), a PR exec...

    NOT HAPPY:When Ray Embrey (Jason Bateman, right), a PR exec trying to clean up Hancock's image, brings the disgruntled superhero home, his wife, Mary (Charlize Theron, left), tries to convince him that Hancock is a lost cause.

  • PUTTING HIM ON NOTICE: After Hancock (Will Smith, left), saves...

    PUTTING HIM ON NOTICE: After Hancock (Will Smith, left), saves the life of a PR exec, he tries to return the favor by cleaning up the disgruntled superhero's public image, despite the fact that his wife, Mary (Charlize Theron, right) thinks that Hancock is a lost cause.

  • ON THE BEACH: Will Smith stars as Hancock, a disgruntled,...

    ON THE BEACH: Will Smith stars as Hancock, a disgruntled, conflicted, sarcastic, and misunderstood superhero whose well-intentioned heroics might get the job done and save countless lives, but always seem to leave jaw-dropping damage in their wake,.

  • OUT ON THE TOWN: A post-makeover Hancock (Will Smith, second...

    OUT ON THE TOWN: A post-makeover Hancock (Will Smith, second from left) hits a trendy nightspot with Ray Embrey (Jason Bateman, second from right), and his wife Mary (Charlize Theron, right).

  • GETTING TO KNOW EACH OTHER: Hancock (Will Smith, left), tries...

    GETTING TO KNOW EACH OTHER: Hancock (Will Smith, left), tries to reassure Mary Embrey (Charlize Theron, right) in a scene from "Hancock."

  • MEET AND GREET: Hancock (Will Smith, left), PR exec Ray...

    MEET AND GREET: Hancock (Will Smith, left), PR exec Ray Embrey (Jason Bateman, right), and his wife, Mary (Charlize Theron, center), make chitchat in a scene from "Hancock." - in Columbia Pictures' Hancock. The film is directed by Peter Berg. The screenplay is by Vy Vincent Ngo and Vince Gilligan. The film is produced by Akiva Goldsman, Michael Mann, Will Smith, and James Lassiter. Hancock is set for release July 2, 2008.

  • TALKNG THINGS OVER: Ray Embrey (Jason Bateman, right), discusses his...

    TALKNG THINGS OVER: Ray Embrey (Jason Bateman, right), discusses his makeover of Hancok with his wife Charlize Theron, left), in a scene from "Hancock."

  • EXTREME MAKEOVER: Ray Embrey (Jason Bateman) surveys the damage to...

    EXTREME MAKEOVER: Ray Embrey (Jason Bateman) surveys the damage to his home that Hancock has caused.

  • HOLIDAY TRADITION: "Hancock" is Will Smith's latest blockbuster to open...

    HOLIDAY TRADITION: "Hancock" is Will Smith's latest blockbuster to open for the Independence Day weekend.

  • WARY: Charlize Theron stars as Mary, Ray's wife, Mary, who...

    WARY: Charlize Theron stars as Mary, Ray's wife, Mary, who believes that flawed superhero Hancock is a lost cause.

  • TAKING ACTION: A would-be thief (Aaron Toney. right) is confronted...

    TAKING ACTION: A would-be thief (Aaron Toney. right) is confronted by Hancock (Will Smith).

  • "HANCOCK": Will Smith stars in the holiday weekend epic.

    "HANCOCK": Will Smith stars in the holiday weekend epic.

  • STICKING THE LANDING: Hancock (Will Smith) needs to work on...

    STICKING THE LANDING: Hancock (Will Smith) needs to work on not busting up the pavement when he hits the ground.

  • STEPPING UP: Hancock (Will Smith) draws notice on the streets...

    STEPPING UP: Hancock (Will Smith) draws notice on the streets of L.A.

  • ANYONE HOME?: Will Smith stars as Hancock, a misanthropic, conflicted...

    ANYONE HOME?: Will Smith stars as Hancock, a misanthropic, conflicted superhero.

  • ACTION SCENE: Hancock (Will Smith) sends a bad guy flying.

    ACTION SCENE: Hancock (Will Smith) sends a bad guy flying.

  • DOING DAMAGE: A lot of stuff gets blown up real...

    DOING DAMAGE: A lot of stuff gets blown up real good in "Hancock."

  • NEW DUDS: Hancock (Will Smith) gets a genuine superhero uniform...

    NEW DUDS: Hancock (Will Smith) gets a genuine superhero uniform as part of an image makeover.

  • TAKING ACTION: Hancock (Will Smith) uses a police car as...

    TAKING ACTION: Hancock (Will Smith) uses a police car as a shield in a climactic scene.

  • DOING THE SUPERHERO THING: Hancock (Will Smith) saves the life...

    DOING THE SUPERHERO THING: Hancock (Will Smith) saves the life of an injured female cop (Liz Wicker, left) before taking out a gang of heavily armed bank robbers.

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“Hancock” demonstrates why Will Smith gets paid the big bucks.

The guy has owned Fourth of July weekends with huge debuts for some passable but not-so-great movies (“Independence Day,” “Men in Black II”), and he’ll likely do it again with this foul-mouthed-misanthrope-as-superhero flick.

“Hancock” has a crisp, entertaining set-up – Smith as a superhero who hates everyone and is hated in turn for the chaos he causes. With nowhere to go after that, the filmmakers let the story devolve into a lame variation of the very action genre they aimed to flip on its head.

But none of that matters. It’s Will Smith and it’s another passable movie, largely because he IS Will Smith.

Los Angeles may loathe their resident dude with superpowers, but Smith makes you love him, from the moment he wakes up on a bus bench, surly and hungover, and snaps crabbily at the little kid who roused him with the simple call to arms, “Hancock? Bad guys?”

Smith is the closest to a sure thing Hollywood has, the most likable, bankable star around. He can score hits out of a drama about a homeless dad (“The Pursuit of Happyness”) or an end-of-the-world saga released at Christmas time (“I Am Legend”) as easily as he can with standard summer fare such as “Bad Boys II.”

Because Smith inspires such kinship, you wish “Hancock” director Peter Berg and screenwriters Vy Vincent Ngo and Vince Gilligan had provided better material to let him show off his charm.

The movie opens with great promise, offering a solid action sequence blended with a nice character study. Smith’s Hancock, a man with no memory of his past before waking up with superpowers in a hospital 80 years earlier, grudgingly puts his gifts to work again, stopping thugs in a high-speed shootout with police.

He does it in typical Hancock style, with no regard for public safety and causing millions in property damage, to the point that authorities gripe publicly that he should go “help” some other city for a while.

A loner who looks and smells more like a homeless guy than a hero, Hancock goes about his job with a sense of drudgery. He can’t stand his life, he couldn’t care less about the people he saves and the idea of disguising his identity would be as laughable to him as actually dressing the part in a fancy superhero suit.

One day, he steps in and indifferently rescues earnest public-relations man Ray Embrey (Jason Bateman), who surprises Hancock by actually thanking him, profusely.

Ray takes it on himself to do an image-makeover for Hancock, convincing him to try behaving like a hero so the public will see him that way. That means putting on a slick superhero costume instead of his usual rags and applying finesse to his powers, which include flying that usually ends with landings so hard they pulverize the pavement.

“Landing is your superhero handshake,” Ray tells Hancock. “Don’t come in too hot, don’t come in too boozy, and don’t land on the $100,000 Mercedes.”

Ray’s wife, Mary (Charlize Theron), thinks it’s all a bad idea, wishing Hancock would stay out of their lives.

“Hancock” seems to be charting fresh, smart territory amid Hollywood’s formulaic superhero tales. It’s amusing and touching to see the awkward kernels of humanity Smith’s character reveals as he tries to treat people with respect and decency, and people respond with the same toward him.

Then, the filmmakers cannot resist embracing the conventions they were tweaking. “Hancock” turns from a moody, darkly funny character piece trimmed out with a bit of engaging action and veers into a poor impersonation of a standard superhero movie.

A plot twist that’s not very surprising reveals details of Hancock’s past, the movie laying out a limp backstory that the most insignificant of comic books could best in terms of superhero “mythology.”

After that, “Hancock” is mostly bruising action, the sequences sturdy but unspectacular.

Smith always is fun to watch, though he becomes less interesting as Hancock loses his rough edges and turns into your regular old hero at large. Bateman’s puppy-dog optimism is a fine complement, and Theron manages to maintain credibility in a sloppily concocted role that forces her to make schizophrenic character shifts.

The surprisingly brisk running time speaks to the scrawniness of the story and drama. “Hancock” is a fine idea that dead-ends in an empty alley, and all Berg and company can do is have a standard-issue costumed crusader come bounding back out to save the day.