1000+ Products #designedbypaul for brands across 20 countries | 3*TEDx | 2*Red Dot Award | Design & Innovation Consultant | IPR | Editorial Cartoonist & Author | Recipient of Designpreneur Award from Shri Narendra Modi
I’ve been practising Design Innovation for more than 18 years and my innovations have hugely benefited my clients and companies to whom i have offered my services. I have learned that it’s critical to understand, explore & prioritize 3 basic aspects to successfully innovate: The idea has to be Desirable, Possible & Viable. In this post, I wish to share my understanding and observations. What is Design Innovation? Design innovation is simply a process of creating new and improved products, services, processes, or systems through the use of design thinking. It involves a deep understanding of user needs & preferences, as well as the ability to leverage emerging technologies to develop novel solutions. It involves different stages such as contextual research, conceptualisation, visualisation and prototyping. Some key principles of design innovation include empathy for users, creativity & experimentation, iteration & rapid prototyping, collaboration & cross-functional teams and willingness to take risks. For design innovation to succeed, firstly it has to be Desirable, secondly it has to be Possible and finally it has to be Viable. When I say Desirable, I simply mean "wanted by users". Possible meaning "technically feasible". And Viable is basically whether the idea is able to "support business goals". Advantages of Design Innovation: 1) Improved Functionality Design innovation can improve the functionality of products or services. By developing new designs or improving existing ones, companies can create products that better meet the needs of their customers. 2) Competitive Advantage Companies that are able to innovate through design can gain a competitive advantage over their competitors. Innovative designs can help companies stand out in crowded markets and attract new customers. 3) Increased Sales Well-designed products tend to sell better than those that are poorly designed. Design innovation can help companies create products that are not only functional but also aesthetically pleasing, leading to increased sales. 4) Enhanced User Experience Good design can improve the user experience of a product or service. By focusing on user needs and preferences, companies can create products that are easier and more enjoyable to use. 5) Cost Savings Design innovation can lead to cost savings in the long run. By creating more efficient and effective designs, companies can reduce production costs, improve product quality, and reduce waste. 6) Brand Loyalty Customers tend to be loyal to brands that consistently offer innovative and well-designed products. Design innovation can help companies build brand loyalty and create a positive image in the minds of their customers. #DesignThinking #paulsandip #influencer #Innovation #paulstudio #ProductDesign #DesignInspiration #UserExperience #DesignProcess #HumanCenteredDesign #DesignStrategy #DisruptiveInnovation #DesignLeadership #incrementalinnovation #designinindia #designedbypaul
Fascinating insights, You've expertly articulated the essential aspects of design innovation and its critical role in driving success in the modern business landscape. Your emphasis on desirability, feasibility, and viability as crucial components for effective innovation is spot-on. I particularly appreciate your focus on the advantages of design innovation, such as improved functionality, competitive advantage, and enhanced user experience. These benefits not only contribute to business growth but also foster a more sustainable and human-centered approach to product and service development. Your mention of cost savings and brand loyalty also highlights the long-term value that designs innovation brings to companies, as it can lead to greater efficiency and lasting customer relationships. Thank you for sharing your wealth of experience and knowledge on this important topic. Your post has certainly sparked deeper reflection on the power of design innovation and its potential to transform industries and improve people's lives. #DesignInnovation #Desirability #Feasibility #Viability #SustainableDesign #FutureOfBusiness
Design innovative is misinterpreted by most of the individuals as engineering innovation. Also, companies are not aware of the impact of design innovation. Thanks for sharing such an insightful post.
Design innovation is about creating a Positive interest not just from the user but also from the perspective of the environment around . In todays’ time the role of design innovation is not just to create one sided multiple micro impacts : the markets and users but also the effect it brings across to the meta environment . Design is about behavioural shift which becomes a cultural pivot that eventually directs human quality
Just like in your work, you have made the design process accessible to a wide audience through your insights and this post. Good design is always simple, effective and useful, which is what you have achieved in all your work. It is always a pleasure to see what you do and read what you write.
Very insightful, especially about the "desirable, possible, and viable" part. As students, we tend to focus only on the desirable aspect, i.e. what the user needs, but often tend to neglect the other 2 which are also crucial for a product to come to light. Might be because we don't focus on the big picture, and see a project just as a project, but it is imperative to evolve and get this ingrained in our minds!
Brilliant product, just bought a few last week for use.
Thanks for sharing your thoughts. It’s so apt. Lots of learning in it. Thanks again
Thank you for sharing this Paul, very well articulated and quite insightful!
IIT-M, IIM-C| Founder Startoon Labs (P) Ltd | Guest Faculty CBME, IIT-D| Member IEI- Recg. MoS,Govt. of India, IRED-USA |Inventor | Book Author-WILEY| G20 DIA| Hon. Prof | ISO13485 | Advisor @AIC-THub, RICH(Govt. of TS)
1yPAUL SANDIP Sandip, your 6 points speak more than many 📚! Congratulations