Citi’s journey in the United Arab Emirates started in 1964 when Citibank, a member of Citigroup, opened its first branch in Dubai followed by Abu Dhabi in 1971. Since then, the bank came to be known for delivering excellence and consistently introducing the latest banking products and services to the UAE market. In 2006, Citi opened its regional Middle East office at Dubai International Financial Centre (DIFC) following approval by the Dubai Financial Services Authority to operate as an authorized firm. Citi was granted a license by Abu Dhabi Global Market (ADGM) in 2018 to set up a branch of Citibank NA at ADGM. The new Citi branch provides liquidity management solutions to Citi’s clients looking to establish regional Treasury centres in the UAE. Citi UAE serves as a regional hub for Citi’s Middle East & Africa cluster and as one of the four Citi Wealth Management Hubs in the World with set out plans to triple assets under management in the UAE only.