What is the Google Engage program and who is it intended for?

The Google Engage program is designed to educate and support those businesses that specialize in helping other businesses succeed online. Typical participants include interactive agencies, individual webmasters, web developers, and IT consultants. Participants can receive access to educational resources, live events, promotional materials, and a select number of free AdWords vouchers. When participants grow their online skills and further develop their knowledge of Google products, we believe they'll become more attractive to potential clients and more valuable to existing ones.

Who is eligible to apply for the program?

In order to qualify for the program, you and/or your business must:

• Be based in India and have an Indian telephone number
• Specialize in helping other businesses succeed online (e.g. through web-development, online campaign management, etc.)
• Have a functioning business website
• Service clients primarily based in India
• Be eager to spend time and resources promoting Google tools and services to your clients

How much does it cost to join the program?

There's no cost to join the program.

How do I join the program?

Complete the online application form, and tell us about your business and the services you offer. A Google representative will review your application and contact you via phone or email within 10 - 15 business days with further details. If approved, you'll get access to the program's online portal, where you can find online trainings and other program resources. Only after completing two required webinars will you become eligible to receive your initial batch of 10 free AdWords vouchers. See Google AdWords voucher terms and conditions.

How do I get AdWords online advertising vouchers for my customers?

Every participant will received 10 promotional vouchers upon joining the program and completing two required webinars. Participants must observe the Google AdWords voucher terms and conditions. Violation of these terms and conditions can result in the termination of program membership. Participants may only give one promotional voucher per client. Voucher codes may not be resold and should not be placed on publicly accessible media, such as the Internet.

Can I get more AdWords vouchers if I run out?

Additional vouchers may be offered to participants who successfully distribute their initial 10 vouchers, and whose clients both open and activate new AdWords accounts. Voucher distribution is at Google’s sole discretion and under the condition that a participant has fully respected the Google AdWords voucher terms and conditions.

Why register for the Google Engage program?

Program participants enjoy several benefits targeted at helping them acquire in-depth AdWords knowledge, gain an upper hand on their competition, and ultimately increase their profits. Benefits include:

• AdWords vouchers that can be used to attract new clients (10 voucher limit initially)
• Live events about the latest Google products and market insights
• Opportunity to network with other program participants
• Ready-made promotional materials that you can be used with clients
• Online trainings and other educational materials
• Help in becoming an official Google AdWords Certified Partner

There's no cost to enroll in the program. Join us today!

What is Google AdWords?

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.There's no minimum monthly charge with AdWords -- just a nominal activation fee. Learn more about the cost of advertising with Google AdWords. To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.

What's the difference between the Google Engage program and the AdWords Certification program?

The Google Engage program can be used as stepping stone to the Google AdWords Certification program. Google Engage participants have access to free AdWords vouchers, live educational events, online trainings, and ready-made promotional materials. The skills acquired through this program should prepare participants to pass the Google AdWords Certification exam.

AdWords Certified partners receive additional benefits including more advanced trainings, a Professional Profile page, an official badge or certificate showing their AdWords qualification, higher-value AdWords promotional vouchers, and the option to be listed on the Google Partner Search engine. For more information on becoming AdWords Certified, including qualification requirements, please visit theGoogle AdWords Certification Program.